The Economist: Sponsored & Branded Content: Rates & Booking
Interested in placing your content, articles about your leadership, products and services on THE ECONOMIST? We guide you through all the options and support you with your campaign on this leading economy magazine.
What Are The Economist Sponsored Content and Branded Content?
The Economist Sponsored Content and The Economist Branded Content offer businesses unique opportunities to engage with a global audience of decision-makers and thought leaders. Sponsored content, crafted by The Economist’s marketing experts, maintains editorial integrity while delivering your message. Branded content allows for greater creative control, enabling brands to tell their story while leveraging The Economist’s trusted platform. Both formats, including The Economist Paid Post and The Economist Advertorial, utilize the publication’s reputation for high-quality journalism to create impactful The Economist Commercial campaigns.
How to Book The Economist Sponsored Content
Booking a The Economist Sponsored Content or The Economist Branded Content campaign is straightforward. Visit the Economist Impact contact page to connect with their team. They will collaborate with you to design a campaign that aligns with your objectives, whether it’s a The Economist Paid Post, The Economist Advertorial, or a broader The Economist Campaign.
Or if you want to have free consulting – reach out to us as an agency and get the full service of booking and planing a potential campaign.
Tips for Successful The Economist Sponsored Content Campaigns
To maximize the impact of your The Economist Sponsored Content or The Economist Branded Content, consider these best practices for Advertorials.
- Immersive Storytelling: Use rich multimedia, such as videos and interactive features, to create engaging, emotionally resonant content.
- Genuine Connections: Focus on shared values and interests to position your brand as a thought leader, avoiding overt sales pitches.
- Multi-Stage Impact: Design content that addresses various customer journey stages, from awareness to conversion, to drive results.
- Mobile Optimization: Ensure your content is optimized for mobile devices, as many of The Economist’s readers access content on the go.
- Strategic Partnerships: Collaborate with media partners to amplify your campaign’s reach and impact.
- High Production Quality: Invest in top-tier production to align with The Economist’s editorial standards, enhancing credibility.
These strategies, rooted in industry best practices, can elevate your The Economist Marketing efforts and ensure your campaign resonates with its audience.
Rates & Pricing: The Economist Sponsored Articles (Branded/Sponsored Content)
Mid-size Campaigns: € 55,000 – €100,000 of budget
- Two-Article Series + Promotion in Newsletter & Social Media. Estimated Investment: €55,000 – €80,000. A short content series paired with a newsletter promo, expanding reach to The Economists subscribed audience.
- Branded Content Microsite (3–5 Pieces). Estimated Investment: €90,000 – €150,000. A custom landing page hosting multiple articles with consistent branding, plus basic interactive elements.
Bigger Campaigns: €100,000+ of budget
- Three-Part Editorial Series + Interactive Infographic + Social Amplification. Estimated Investment: €150,000 – €250,000. A deeper content set supported by a bespoke interactive graphic and promoted through The Economist social channels.
- Six-Month Integrated Content Program (Articles, Video, Social, Newsletter). Estimated Investment: €400,000 – €600,000. A sustained campaign including a range of formats—articles, videos, infographics—with ongoing promotional support and audience targeting.
Example: Economist Sponsored Content
Reach the best audience with The Economist Sponsored Content! Engage global decision-makers and thought leaders through impactful The Economist Branded Content, crafted to align with your brand’s vision. With rates starting at $2,125/day and a proven ROI—like £12.7M from a single campaign—your The Economist Campaign will deliver results. Contact us to book your The Economist Paid Post or Advertorial today!
Rates for The Economist Sponsored Content
The following rates for 2025 provide options for The Economist Sponsored Content, The Economist Branded Content, and other advertising formats. These rates cater to various campaign goals, from short-term visibility to long-term engagement. For precise pricing tailored to your needs, contact The Economist directly.
Daily Sponsorships
| Option | Price per Day |
|---|---|
| Homepage Takeover | $5,695 |
| Homepage + Weekly Edition Section Front Page | $7,055 |
| Homepage + Weekly Edition Section Front + Leaders Section Front | $9,945 |
| Leaders Section | $2,900 |
| United States Section | $3,700 |
| The World This Week | $10,115 |
| Business and Finance & Economics Section | $4,845 |
| Science & Technology Section | $2,125 |
| First Impression Run of Audience | $17,000 |
Weekly Sponsorships
| Option | Price per Week |
|---|---|
| Special Report Package | $14,847 |
| Weekly Edition Section Front Takeover | $9,520 |
| 1843 Content Takeover | $23,996 |
Monthly Sponsorships
| Option | Price per Month |
|---|---|
| The World IF (July) | $35,700 |
| The World IF (Jul-Aug) | $45,475 |
| The World Ahead (Nov – Dec) | $156,417 |
| The World Ahead (Jan) | $92,743 |
| The World Ahead (Feb) | $44,318 |
| The World Ahead (Mar) | $19,406 |
| The World Ahead (Nov-Mar) | $312,884 |
Run of Economist.com
| Option | Cost per View |
|---|---|
| MPU Ad | $39 |
| DMPU Ad | $56 |
| Billboard Ad | $60 |
| In-content Video (15 Seconds) | $0.40 |
| Full-page Synced Ads | $155 |
Audience
| Option | Cost per View |
|---|---|
| MPU Ad | $45 |
| DMPU Ad | $66 |
| Billboard Ad | $70 |
| In-content Video (15 Seconds) | $0.60 |
| Full-page Synced Ads | $181 |
Note: Rates may vary based on campaign specifics. For the latest pricing, visit The Economist Rate Card.
Case Studies and Success Stories
Economist Impact Projects
Economist Impact, part of The Economist Group, has produced impactful The Economist Branded Content projects, including:
- The Food Imperative: Examines challenges in the agricultural value chain to ensure a secure global food system. Learn more
- Urban Futures: Explores strategies for building sustainable, inclusive cities. Learn more
- Progress 2030: Investigates technology’s role in improving human well-being and addressing global challenges. Learn more
These initiatives demonstrate how The Economist Sponsored Content can create meaningful, resonant content.
Why Choose The Economist for Your Sponsored Content?
The Economist offers a prestigious platform to reach influential leaders through The Economist Sponsored Content, The Economist Branded Content, and other The Economist Commercial formats. By partnering with The Economist, your brand can leverage its credibility, expertise, and global reach to achieve your The Economist Marketing goals. Whether you’re looking to submit an article or create a The Economist Paid Post, their team ensures your campaign delivers impact.
Contact us today to plan your The Economist Sponsored Content campaign.
Scroll through recent paid media, advertorial and partner content campaigns of Wordsmattr. On the FT, The Economist, NYT, Capital, EURONEWS and many other international outlets:
WhyAdvertorials?
Branding
Companies profit from high-income target audiences, where they can promote their brands, products or services. Advertorials provide more precise tracking of branding effects, compared to TV commercials, radio ads or banners.
30x
Engagement Time (Native vs. Social Ads)
Leads
Advertisers see direct leads & new customers with immediate effect. They also profit from long-therm benefits like steady customer flows from Google, website archives and other channels.
6%
Ø Advertorial conversion rate
SEO
Editorial mentions of keywords and links lead to long-therm effects on search engines. As a result, advertorial placements influence your rankings, traffic and trust among web visitors for years to come.
24Months
Long-therm value of Advertorials
Run their Advertorials with Wordsmattr:
Why choosingwordsmattr?
👨💻 Know-how with over 10 years of experience
🧠 Expertise through in-house media brands
🔎 Insights into campaigns of similar clients
🏷️ Fair pricing through exclusive contacts with publishers
🎯 Targeted approach with access to 475 media outlets
✅ Full-service including copywriting & placement
Since 2011, we’ve published our own online magazines and podcasts, giving us more firsthand experience than other agencies in native advertising and advertorials.
Sponsored posts (advertorials) have been at the core of our publishing operations ever since. We now offer this expertise to our clients, along with exclusive contacts at the largest media houses.
Advertisers get direct access to 475 newspapers, blogs, and online magazines across Germany, Austria, Switzerland and worldwide, enabling us to reach your target audience with exceptional precision.
Moreover, Wordsmattrs advertorial agency offers best in class rates and saves you time by managing publisher communications as well as providing creative work by specialized copywriters.
Frequently Asked Questions
1. What is the difference between sponsored content and branded content at The Economist?
The Economist Sponsored Content is created by The Economist’s in house IMPACT team and funded by a brand, maintaining the publication’s editorial integrity. The Economist Branded Content allows brands more creative control and is more directly associated with the brand’s messaging, often including logos or product placements.
2. How can my brand ensure that the sponsored content aligns with our messaging?
Collaborate closely with The Economist’s team to define topics and angles that align with your brand while adhering to The Economist’s editorial standards, ensuring a balance of credibility and brand relevance.
3. What kind of audience reach can we expect from a sponsored content campaign?
The Economist reaches 6.5 million weekly readers across print and digital platforms, with 1 million+ premium digital subscribers, 10 million+ monthly unique visitors, and 57 million+ social media followers, offering unparalleled access to influential leaders.
4. Are there any case studies of successful branded content campaigns with The Economist?
Yes, projects like “The Food Imperative,” “Urban Futures,” and “Progress 2030” demonstrate how The Economist Branded Content drives engagement and impact.
5. How does The Economist ensure the editorial integrity of sponsored content?
The Economist Sponsored Content is crafted and edited by The Economist’s journalists, ensuring it meets the publication’s rigorous editorial standards and maintains reader trust.
6. What are the minimum and maximum investment levels for sponsored content?
Investment levels vary, with daily sponsorships starting at $2,125 and monthly campaigns reaching up to $312,884. Contact The Economist’s team for tailored pricing.
7. Can we target specific regions or demographics with our sponsored content?
Yes, The Economist offers data-driven targeting to reach specific regions or demographics based on interests, ensuring your campaign reaches the right audience.
8. How long does it take to develop and launch a sponsored content campaign?
Campaign development typically takes a few weeks to a few months, depending on complexity. The Economist’s team will provide a timeline based on your campaign’s scope.
9. What metrics does The Economist provide to measure the success of a campaign?
Metrics include engagement rates, click-through rates, time spent on page, and conversion rates, with detailed post-campaign reporting to assess performance.
10. Can we repurpose the sponsored content for our own channels?
Yes, brands can often repurpose The Economist Sponsored Content for their own channels, subject to usage rights agreed upon with The Economist.
Why Choose The Economist for Your Campaign?
The Economist offers a prestigious platform to reach influential leaders through The Economist Sponsored Content, The Economist Branded Content, and The Economist Ads. By partnering with The Economist, your brand can leverage its credibility, expertise, and global reach to achieve your The Economist Marketing goals. Whether you’re looking to submit an article or create a The Economist Paid Post, their team ensures your campaign delivers impact.