What do Advertorials cost?
For more than 10 years we have been placing advertorials (German gesponserte Texte) on newspapers, blogs and magazines. Profit from our network of 475+ media outlets & experience from 5,000 campaigns.
You want to include Advertorials in your future ad-mix for your company to grow your business in Germany, Austria and Switzerland? That’s exactly what we are here to help with. Wordsmattr provides exclusive prices and drags down the time invest in order for you to succeed at your marketing goals faster.
“Most companies pay too much for Advertorials. Our agency gets tons of requests lately from clients from abroad interested in getting the same prices as the locals. Our key question always is: Do our clients get more money back than they have invested?” – Lukas Gehrer, founder wordsmattr GmbH
What do Advertorials cost?
That is of course coming down to questions like which media and niche you are looking for. From our 5,000 campaigns, we can shrink the overall pricing down to the following figures:
- small blogs & magazines: EUR 600–1,000
- mid-size magazine & newspapers: EUR 1,000–4,500
- large magazines & top-tier media: EUR 4,500 – 19,500
Examples: Advertorial Prices
Here are a few examples of the most famous media outlets offering advertorials:
- German FOCUS/HANDELSBLATT/WIWO Advertorial: from 2,000 EUR
- Austrian KRONE/TREND/KURIER Advertorial: from 1,500 EUR
- Swiss NZZ/TAGESANZEIGER/20min Advertorial: from 4,000 CHF/EUR
- BusinessInsider Advertorial: from 2,000 EUR
- Yahoo / MSN PR Advertorial: from 1,000 EUR each
- FORBES Advertorial: from 4,000 EUR in FORBES Europe and from 10,000 EUR in FORBES international
- Financial Times Advertorial: from 50,000 EUR for a webpage advertorial with video and pictures
- Economist Advertorial: from 50,000 EUR for a webpage advertorial with video and pictures
PR Advertorial
search engine indexed- 🚀 SEO & Branding effect
- 📰 450 media outlets
- ⏳ 12–48 months time online
- 📈 500–2,000 views exp. reach
- 🖥️ Search Engines, Google News traffic source
- ❌ Guaranteed views/reach
- ❌ Detailed Reporting after campaign
- Copywriting by experts add-on fee
Premium Advertorial
with guaranteed reach- 🚀 SEO, Leads, Branding effect
- 📰 80 media outlets
- ⏳ 12–48 months time online
- 📈 3,000–15,000 views exp. reach
- 🖥️ Search Engines, Homepage, Teasers traffic source
- ✅ Guaranteed views/reach
- ✅ Targeting on interests, age, region, geo
- ✅ Detailed Reporting after campaign
- ✅ Copywriting by experts
Run their Advertorials with Wordsmattr:
12
Years of experience
475+
International media-outlets
5000+
Published campaigns
15
Editors & Designers
Check out recent campaigns:
WhyAdvertorials?
Branding
Companies profit from high-income target audiences, where they can promote their brands, products or services. Advertorials provide more precise tracking of branding effects, compared to TV commercials, radio ads or banners.
30x
Engagement Time (Native vs. Social Ads)
Leads
Advertisers see direct leads & new customers with immediate effect. They also profit from long-therm benefits like steady customer flows from Google, website archives and other channels.
6%
Ø Advertorial conversion rate
SEO
Editorial mentions of keywords and links lead to long-therm effects on search engines. As a result, advertorial placements influence your rankings, traffic and trust among web visitors for years to come.
24Months
Long-therm value of Advertorials
Booking Advertorials?How it works!
An advertorial is a sponsored article designed to look like an editorial piece in a newspaper or magazine. Here’s how advertorials are effectively used.
PR Campaign
Visibility in Search Engines with indexed articles and top-notch ranking.
Branding Boost
Guaranteed impressions & targeting on your target group (age, interests, income)
Leads
Guaranteed views within a defined period to boost sales and generate leads.
SEO-Kampagne
Focusing on keyword optimization and DoFollow hyperlinks to boost SEO juice
1. Consulting
Personalized consultation, free media portfolio with pricing & performance forecasts.
2. Booking
Your personal Wordsmattr consultant will provide you with a text briefing & guide you through every step of the process.
3. Preview
You receive a preview of your advertorials within 1 week and enjoy a fair revision cycle of 2 feedback loops.
4. Golive & Report
After your approval, we'll publish your advertorials, oversee their launch, and prepare a performance report.
Where?
Usually on the main-domain. Rarely on a subpage/subdomain.
Content?
Company presentations, interviews, product introductions, deal promotions, giveaways, reviews. You can provide the content yourself or have it crafted by our team.
Features?
Include text, images, videos, quotes, links (both nofollow + dofollow), tracking links, tracking pixels and Call-To-Action (CTA) buttons.
Usage Rights?
Linking permitted, and with prior agreement, you can use the publisher's logo to advertise.
Your advertorial can gain traffic in multiple ways. Here’s how it works:
- Media Section: Select your desired category—such as “Home & Living” or “Finance” – for fixed placement of your article.
- Homepage Placement: Reserve a prominent spot on the publisher’s homepage for 24 hours, 48 hours, or even a full week.
- Search Engines: Your article will be indexed by search engines and can rank for relevant keywords.
- Guaranteed Impressions: Book a guaranteed number of ad impressions (e.g., 1 million) for your advertorial.
- Guaranteed Views: Book a fixed number of readers will view your article (e.g., 5,000 views).
- Your Own Campaigns: Drive traffic to your article through your own marketing efforts and campaigns.
Get our Full Service: Advertorials & Content
Eliminate costly misplacements with Wordsmattr. We save you time and deliver the ideal media portfolio with agency-level pricing – plus full support for content & reporting. Access our curated network of 475+ titles across 40 niches.
Contact us today for a free quote or expert consultation. Let’s take your next step together.
Or get in touch here!
We look forward to your request.